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What is Programmatic Direct Mail?

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  Programmatic direct is a type of advertising where the publisher sells a section of his website to an advertiser. The advertiser wants to reach a certain group of people, for example, women who are aerobic enthusiasts , or Canadians who are interested in health. The programmatic direct process offers a variety of options for targeting your audience. Rather than negotiating with individual publishers, the advertiser will browse through websites and choose a website on which to display their ads. The publisher and advertiser will then finalize the details of the ad campaign. Programmatic Direct Mail is a way for digital brand marketers to target the most targeted audience possible. It combines traditional marketing methods with advanced technology and data analytics to help marketers reach their target customers and prospects. The program is ideal for marketers who want to integrate their efforts with other marketing channels, such as display and email. In fact, direct mail is the ...
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Programmatic Direct Mail Best Practices For a Business

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  When you use the power of programmatic direct mail, you'll match a "signal" to a real person's name. For example, when a prospect visits a car dealership's website, a follow-up mail package is sent to him that includes information on that model, an incentive to schedule a test drive, and the contact details of an insurance specialist. Publishers are in a prime position to take advantage of this new platform. They already have a database of names and addresses and can capture behavior data from across the web with a service like What's New In Publishing. Another benefit of programmatic direct mail is its automation. You can schedule your mailings based on prospect behavior on your website, or you can schedule them to go out on a regular basis. Using a programmatic print and mail service allows you to send monthly invoices and bills to a targeted list. With a little bit of setup, your direct mail marketing campaigns can be fully automated and have minimal huma...
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How to Use the Letter API to Automate the Newsletter API

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  The letter API can help automate the mailing process, using trusted printers near the recipient. This service can also automate letter folding, inserting, stuffing, and sorting. In this article, we'll explain how you can use the API to automate the letter mailing process. But before you get started, you should know what's required. Before you start building your app, consider the letter API's cost and benefits. It may surprise you that the service costs a fraction of the cost of traditional mailing. To get started, you'll need to map the recipient addresses to Lob's inline address object. You can also import recipient addresses from a CSV file. The Letter API can create sample billing letters that reflect your brand guidelines . And it supports address verification for US and international locations. This means you can have consistent branding across all of your marketing channels. The API's free version includes a sample letter. To learn more, download the f...
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Print Mail Merge Letters to PDF

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  One of the best ways to make your business successful is to print and mail letters. These letters can be very effective in marketing your business and helping you to grow your customer base. However, there are a few things you need to consider before you decide to print and mail them. The first step is determining your target market. Then, decide what type of letter you would like to send. This will help you to choose the right type of letter for your business.
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Programmatic Direct Mail Design

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  In 2014, PebblePost developed a new marketing platform titled Programming Direct Mail. The idea behind it is to connect real-time data and in-home tangible media to drive marketing strategy. Programmatic refers to a process where high levels of automation and data-driven decision making are used to meet marketer goals . This process begins by matching a'signal' to a real person's name. Then, a message is sent to the prospect that matches that person's profile. Programmatic design makes it easy to test the results of your direct mail campaign in minutes instead of days. Traditional direct mail design used to take days to create. Hourly design costs piled up, and a high-quality design would have required multiple revisions. However, there are now programs that make the process simple and fast, such as PostGrid. These tools offer professional design templates and an easy-to-use drag-and-drop editor. Programmatic direct mail is a great way to increase your marketing ROI ...
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